2 of 5 - Christine Whittemore, Simple Marketing Now, Paul Friederichsen, Brand Biz and Scott Perron, Big Bob’s Flooring Outlet, preview a Surfaces 2010 Workshop entitled “Marketing in a Recession 101” in which they create a mock retail store to illustrate techniques to advance a retail business during the recession.

4 of 5 - Christine Whittemore, Simple Marketing Now, Paul Friederichsen, Brand Biz and Scott Perron, Big Bob’s Flooring Outlet, preview a Surfaces 2010 Workshop entitled “Marketing in a Recession 101” in which they create a mock retail store to illustrate techniques to advance a retail business during the recession.

1 of 4 - Steve Rausch, Field Marketing & Technical Manager, USG Corp. discusses the changes within the building products arena that affect all players in the floor covering industry who seek to provide green solutions and meeting building codes, while still fulfilling consumer needs. Rausch reviews the three levels of green certification, the host of certifying bodies, life-cycle analysis and where this development will lead.