David Duncan on the SmartStrand Challenge
David Duncan, V.P. Marketing Marketing, Mohawk, from the Birmingham Zoo, kicks off the SmartStrand Challenge, a test of the carpet’s durability and stain resist properties by installing it in the indoor enclosure of zoo's only Eastern Black Rhinoceros, Ricko the Rhino, and leaving it there for two weeks. Duncan discusses the origin of the idea, senior management’s initial reaction, connecting with the Birmingham Zoo and the relationship that has developed with Ricko.
Monday, August 17, 2009
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Mohawk’s Michael Cheek and the Ricko Promotion
Michael Cheek, Manager, Internet Technology, Mohawk, from the Birmingham Zoo and the kick-off of the SmartStrand Challenge discusses the origin of the idea of installing SmartStrand carpet on the floor of Ricko the Rhino’s quarters at the zoo and the company’s promotional efforts including social marketing.
Tuesday, August 18, 2009
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Birmingham Zoo CEO Bill Foster and the SmartStrand Promotion
From the Birmingham Zoo and the Mohawk SmartStrand Challenge, Dr. Bill Foster, CEO of the Birmingham Zoo discusses the promotion, the zoo's tie-in with Mohawk and DuPont, Ricko the Rhino, the endangered status of the black rhino and how the promotion will benefit the Rhino foundation.
Wednesday, August 19, 2009
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