Dalton, GA, June 4, 2009--The first official day for the CRI Blog, a new and exciting development designed to increase visibility for CRI and promote conversation about the benefits of carpet was April 20. To help build and supervise the blog, CRI has enlisted the services of partnered with Christine Whittemore, consultant and chief simplifier at Simple Marketing Now, LLC. Whittemore is the former director of in-store innovation for Solutia's Wear-Dated fibers, and the creative energy behind the brand's successful Flooring the Consumer blog.
"With close to 50% of the US Internet population reading blogs for relevant information, CRI can only benefit from launching its own self-publishing communications platform," said Whittemore.
Through links and related posts, The Carpet and Rug Institute Blog will allow CRI to showcase information from the extensive scientific, environmental, and consumer research it has conducted on behalf of the carpet industry. The blog also creates a platform to discuss topics of consumer interest, and an opportunity to dispel the stubborn myths associated with carpet.
CRI's primary bloggers are market issues director James Beach and communications manager Bethany Richmond.
"The Carpet and Rug Institute Blog allows the CRI to become actively involved in the conversations already taking place about carpet, and be visible with correct information the minute someone types 'carpet' into a search window," said Beach.
